The biggest challenge for startup businesses is establishing themselves on all fronts but doing so within budget. One of the aspects where these businesses need to focus on is online marketing because it is important to get recognized and be visible to customers in the internet space. The best strategy that they can leverage for this purpose is Search Engine Optimization (SEO), which drives traffic and brings in more potential customers. But it is important to do this without spending too much and still get results. So if you want to know the best SEO strategies for your startups business, here are some that can help.
1. Define your goals and timelines
With SEO, results may not come immediately and it would be wrong to expect the same. As a startup, you need to define realistic, measurable goals and have timelines to achieve them. These goals motivate your team as they will require working hard and getting results within the committed time frame.
2. Have a strategy to measure the results
While having a goal-oriented strategy is vital, it is equally important to be able to measure the results. Have well-defined metrics and set standards that can be compared with actual results. Set up free tools like Google Analytics to get insights on a regular basis.
3. Perform technical audit
The next step to get quality results from SEO for your startup is to perform a comprehensive technical audit of your website. Check parameters such as content duplication, meta text, broken links, 404 redirects, etc and evaluate them to detect technical issues with the website.
4. Audit UX and mobile responsiveness
Another measure that you can take to elevate the SEO of your startup’s website is by performing the UX audit. This includes the measurement of loading speed, checking of navigation and verification of mobile responsiveness to ensure that the website delivers seamless experiences all the time and from all devices.
5. Optimize the on-page content
Review the on-page content of your website and optimize it in terms of content length and keywords placement. Also, it is important that you have unique content that is optimized with parameters such as meta tags, headings, title descriptions, etc. Additionally, make sure that the design elements like Call to Action are visible and contextually placed to drive actions.
6. Leverage content for valuable links
Link building is the backbone of SEO but low-quality links are a sheer waste of time which startups cannot afford at any cost. It is good to have standard backlinks but high-quality ones are more important to get you high rankings and more traffic. The best approach is to leverage content for getting valuable links from high DA sites. You can avail Submitcore guest post service that promises to get you quality backlinks which come right within your startup budget.
7. Extend your social reach
New businesses need to think beyond the ordinary to get fast results with minimal investment in terms of money and effort. A good way to propel your site’s SEO is by giving it the support of a solid social media plan. Build your brand’s presence across various social channels by creating business pages on them. Share content posts across these channels to get into conversations and reach the maximum number of customers.
Having an in-house SEO team may not be feasible for startup businesses because it can be one big expense to hire, train and retain the team. Alternatively, you can outsource expert services from professional agencies like Submitcore, which serve complete SEO services for bootstrapped businesses. Such agencies get you tangible results within the shortest span of time while bearing in mind that your budget will be limited as a startup.