In today’s market, one of the most important things every business should focus on is establishing an online presence. The internet is an extremely powerful asset when used right, and no business should shy away from using it to its advantage. Establishing an online presence is far from a quick and easy job, but it should always start with a website. A well-made free website should be both the starting and the ending point of all of your business processes and marketing endeavors.
One of the many reasons why websites are so important is the fact that they’re responsible for most of your ROI (return on investment). They’re what attracts your audience and drives your conversions.
However, bad design will significantly lower your chances of success – especially when it comes to conversions. To avoid losing any potential clients and/or sales, you should make sure your website’s as user-friendly and as visually appealing as possible.
Here are 4 main things you need to focus on when it comes to designing your website:
One of the biggest influences on the overall user experience on your website is its layout.
Always make sure that the layouts you choose make your website look less cluttered and that they accentuate all of its important features. A clean, uncluttered layout will help your visitors immediately locate what they were looking for, without wasting their time.
If you’re unsure about how to space each element, we suggest you use a website building platform that offers a set of pre-made layouts. You can always do some minor tweaks to the final design, and having a variety of well thought out layouts for you to choose from will make the process much easier.
Keep the menu bar to the left of the page, and the main navigation bar at the top of your content. That way, your customers will have a clear view of all of the features on your website, as well as an easy way to reach them.
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Choosing a color scheme for your website will have a significant impact on how your visitors spend their time there.
Using the colors found on your logo is a great base to start working on the overall color scheme of your website. However, people often go overboard with the existing color scheme, making their website hard on the eyes and an absolute nightmare to use.
To avoid this from happening to you, you can choose one or two base colors and use them to accentuate important points or images on your website. Then, you can find two or three additional neutral hues that complement the stronger, more vivid ones you chose for the base.
Using a website building platform that enables you to easily switch between colors is extremely useful, especially when you’re new to web design.
Content seems to be one aspect of web design people always seem to think about the least.
Thinking that it shouldn’t have any impact on how the website should be designed, they often leave it for last, ending up with excess material too awkward to place anywhere on the website.
You should always have your content in mind when choosing a design for your website. What might work for a text-heavy blog certainly won’t work for an online store or a booking service?
See what kind of content works best for your particular industry. Do you provide services such as event planning or landscaping? Make sure you include a testimonials page with your customers’ impressions. Running an online store? Keep your products in the spotlight and make other contents such as an about me page or a contact form come second.
As mobile phones now account for more than half of all internet traffic, optimizing your website for devices other than desktop computers is a must.
Whatever you come up with for the final design for your website must also work on mobile phones.
Avoid densely packed navigation bars, small buttons, pop-ups and lots of media such as music, videos or gifs, as those will make the mobile version of your website much harder to load and use.
Keep in mind that using your fingers to tap is completely different from using a mouse to click, so always make sure you test and optimize the mobile version of your website before it goes live.
Whether you like it or not, web design is a crucial, unavoidable part of your website’s overall success. While the process might sound intimidating at first, there’s absolutely no reason why a hands-on entrepreneur like yourself couldn’t master the basics of it in a day.
With the right knowledge as a base and a help of a few handy tools, the only thing you need to design a great website is being passionate for your business. Just take a look at how dozens of people from all around the world used SITE123’s incredibly intuitive features to design a website for their business for free.
Want to follow their footsteps? Start building a website now.