The holiday season is just around the corner, and that could only mean one thing – more shopping! For e-commerce sites, the season is when most order spikes happen. It is the perfect time to push the best products and to promote your e-commerce site too.
You can win more customers and get more orders in this season by preparing for the shopping season better. There are some simple digital marketing tactics you can employ to better prepare your online store, and we are going to discuss them in this article.
Get the Basics Covered
Before you start promoting your store, adding discounts to select products, and attracting more potential customers, there are a few basics you need to nail first. For starters, you want to make sure that you can deliver the same quality of service when there are spikes in customer orders.
Dealing with sudden increases in orders isn’t always easy. You have to be able to process orders in a timely manner, ship them on time, and make sure customers (more of them) are happy with their purchases.
There is still time to fine-tune parts of your ecommerce operations to prepare for the holiday season. Make sure your shipping provider is reliable enough and that you have the resources – manpower – needed to get orders out the door correctly and quickly.
Rather than waiting for the shopping season to begin, you can achieve better results and win more customers by starting early. Run smaller promotions to attract the attention of potential customers and gradually build up the excitement level for this holiday season.
The key here is connecting each promotional offer you run with the next. You want to keep customers guessing and wanting more, but you also want to get them excited. You can, for instance, offer discounts that get bigger and bigger as we get closer to December.
Another way to build up the excitement is through flash sales. Flash sales usually last no more than an hour or so, during which you offer certain products at incredible prices. Make sure you run an effective newsletter campaign too, so you can notify customers better the next time you run more flash sales.
Stick to the Routines
Just because you are preparing for a big holiday shopping season, doesn’t mean you can forget about the usual marketing efforts for a while. In fact, you should bump up those marketing efforts to reach even more potential customers.
If you think you have reached your capacity for doing internet marketing, now is the perfect time to bring in digital marketing experts. Hire a capable agency with good reputation to help you with tasks such as SEO, programmatic ad management, and more.
You will be happy to find that reputable agencies such as The Guerrilla Agency offer their services at fantastic rates. Investing in the best services will produce a great return on investment or ROI, plus you have the expected spike in orders during the holiday season to help absorb the costs.
These three simple tips will help you prepare for the holiday season better. There will be so many opportunities to grab, so make sure you optimize your ecommerce site and ramp up your digital marketing efforts to really capitalize on them.