If you are creating videos that you intend to upload and publish online, you need to encode them in the right format. The format that you use can affect your video in various ways, making it more important than you may realize.
Overall there are several reasons why choosing the right video format is important for online videos – depending on where and how you intend to publish them:
• Some platforms only support specific formats of videos
If you intend to upload your video to a specific platform, you may find that it only accepts videos that are in certain formats. For example, Twitter only supports MP4 or MOV videos encoded in H.264, and you won’t be able to upload videos in other formats.
Needless to say, using the right video format can ensure that you don’t run into restrictions when you want to upload your video.
• Many platforms will automatically transcode videos
Increasingly many online platforms are more liberal and support a wide range of formats. However, they all will then automatically transcode the videos into the format that they prefer for delivery.
It is best to try to avoid that where possible, as it can affect the quality of your video and it may not end up looking the same. Instead, if you encode it in the recommended format for the platform you intend to use – you should have no issues.
• Different browsers support different formats of HTML5 videos
If you want to publish your video on a website using HTML5 there are several formats that you could choose from – such as MP4, WebM or Ogg. However, not all browsers support various HTML5 video formats.
For example, Safari and Internet Explorer don’t support WebM or Ogg. Similarly, most browsers don’t support HEVC – aside from Safari.
• Compression can affect the bandwidth required by self-hosted videos
The video format that you use (more specifically, its codec) will determine the compression used by your video. That, in turn, can affect the bandwidth that is required if you are self-hosting videos on your own website or server.
Considering bandwidth is a major concern when self-hosting videos, it is important to consume as little as possible. As such if you encode the video in suitable formats with better compression, you can avoid additional bandwidth costs.
Although it is always best to encode the video in the right format from the get-go, it is possible to convert it later as well. Nowadays there are even online video converters that you can use, and for example, you could try Online Video Converter if you are looking for one.
It is safe to say that by now you probably understand why the video format is important when you want to upload or publish videos online. As you can see it will affect your video in numerous ways depending on how you want to publish it and which platform you choose to upload your video to.